Next, it’s possible to share your knowledge in a highly targeted way. They’re the business connections you’d spend years acquiring if the internet didn’t exist. These are the decision-makers that put your company in the spotlight. If you’re still on the fence as to whether or not to add LinkedIn’s tool to your arsenal, here are some compelling reasons to do so.įirst and foremost, Pulse gives you access to influential people. Yet, every good marketer knows that connecting with the right audience at the right time has positive results. The marketing potential of Pulse is almost untapped at the moment. Three different categories, Your News, Top Posts and Discover make posts accessible and digestible. Pulse allows LinkedIn members to create and share content written by influencers in a variety of industries. In addition to being named to Apple’s App Store Hall of Fame, it is an Android Editor’s Choice app, one of TIME’s top 50 iPhone apps of 2011, and recipient of the Apple Design Award. Pulse is the award-winning news application offered by LinkedIn. If you have put any focus on building a network on LinkedIn at all, you’ve already got a built-in audience that will potentially see and share any new articles you post on LinkedIn Pulse. With “ content marketing” being huge buzz words these days with people looking to generate more traffic back to their businesses, LinkedIn Pulse gives people another valuable and credible place to share content that gets people’s attention. One, in particular, LinkedIn’s Pulse, has caught the eye of marketers and business professionals worldwide. People wanting to connect to influential people in their chosen industry find the network’s wide range of membership options irresistible. With an impressive sign-up rate of two new members per second, it has unlimited marketing potential.
LinkedIn, the world’s largest professional network on the Internet, connects people to over 364 million members in 200 countries and territories. When it comes to online platforms, however, it’s not only who you know, it’s what you know, and how you choose to share it with others. If you’ve networked any time during the past decade, you know that virtual connections are as important as real life connections.
People can’t get enough of meaningful conversations and it’s your job as a businessperson to engage your audience.
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